The challenge
The gap after a reminder
A consumer lender wanted to help customers address missed loan payments earlier. Its reminders generated responses, but the steps that followed were fragmented. Customers moved from a message to a payment portal, then contacted support when an option was unclear or their circumstances required a conversation.
Specialists did not always have visibility of the activity completed online. Payment updates also reached outreach queues at different times, creating avoidable follow-ups. The lender needed account information, digital activity and specialist support to inform the same next action.