The challenge
Similar questions, different explanations
Members contacted the health plan to understand a benefit, check a claim or respond to a request for more information. Advisors searched several reference sources, and similar questions could receive different explanations.
When the next step remained unclear, members called again. The difficulty was not always a missing answer. It was knowing which information applied to the member's plan and where an explanation needed to give way to a specialist decision.
The plan needed a service process that made those distinctions dependable in everyday conversations.