The challenge
Activity without the case context
The contact reports showed how busy the licensing team was. Calls and emails were counted, and activity was visible. The reason an applicant kept asking for an update was harder to establish.
Case progress sat in a separate system. A repeated enquiry might reflect a missing document, a processing backlog or an update that had not been sent. Those situations required different responses, but the reports did not reliably distinguish them.
The agency needed to see the enquiry alongside the application it concerned before deciding what to change.