The challenge
A useful pilot with extra steps
The AI demonstration retrieved useful answers. Using those answers during a live support conversation was more difficult.
At a streaming service, advisors had to open another tool, check the source and rewrite a suggestion before using it. The extra steps stood between the pilot and daily adoption. There was also no clear route for correcting outdated guidance or dealing with an unexpected response.
The service needed to establish where the assistant belonged in the work, including the moments when an advisor needed to set its suggestion aside.