The challenge
A request between channels
A digital subscription service handled plan changes and account corrections across chat, email and phone. Each channel held part of the conversation, but the action still required on the account was not always visible to the next team.
Customers returned when an account continued to show old information after a request. An earlier conversation or email confirmed that contact had taken place, without giving the receiving advisor a reliable view of whether the approved change was complete.
Gatestone connected the work between those two points: accepting the request and confirming that the account had changed.